Kkinokuni leveraging Haruki, forcing the reader into the bookstore

Every Haruki Murakami book listing in September, Kii Province Library announced will buy 90% of the book's first print run, forcing the reader to walked into the store consumption, in book publishing and Amazon strong counter intentions. This will be the enemy effective policy or a huge risk?

[100] by seeing strong Amazon to carve up the market, Japan's largest bookstore chain kinokuni house sit. Every Haruki Murakami book listing in September, kinokuni announced will buy 90% of the book's first print run, forcing the reader to walked into the store consumption, in book publishing and Amazon strong counter intentions. This will be the enemy effective policy or a huge risk? Haruki Murakami's latest collection of essays "occupation" novelist will be listed in Japan in September, the first edition printed 100000 copies. But this time attracting attention of the personage inside course of study is not the book or author itself, but Japan's largest bookstore chain Ji of Iraq 's library. A few days ago, the Iraqi state claimed to be directly from the publisher to buy 90000 copies of Haruki Murakami's new work, and will be part of the resale to other wholesalers, bookstores, intended to force readers into the bookstore. Kinokuni house has 60 stores in Japan, with 10% market share. A spokesman for the Kii Province in an interview with the Asahi Shimbun said, & ldquo; for the entity bookstore, purchasing high quality book more and more difficult. In order to compete with online retailers, the national store needs to work together to maintain the traditional book publishing market. ” Haruki Murakami himself has not made any comments on this matter. But Amazon is not a cup of a thick soup...